Our Philosophy

Available products are poorly designed and ineffectively marketed.

They rely on archaic systems.

There is no human connection or pride of ownership designed into any of these products.

We need an extraordinary transformation of our agricultural and energy infrastructure.

This transformation will only be possible once all of us have access to sustainable living products.

Each product must be something with which we can engage, own, touch, understand and display.

Thanks to all of us performing many little actions

This will only happen after an onslaught of sustainable living products